And so, five years in, I think we’re taking strides in our adolescence now. And in the initial years you see a lot of change. I think this property has gone through that process, to understand what our customers are looking for, what services we need to provide. “You start with a set of assumptions about what you think your market will produce, what you think your customers will like, but it does take a few years to understand the reality of what’s happening.

“When you first open a property it takes time to figure out the market you’re in what your customers respond to,” Pearson said. The veteran of Vegas and the riverboat gambling scene is well aware that he inherited a renowned icon that is still growing and evolving in many ways. No one is better equipped to offer that analogy than CEO Eric Pearson, the fourth commander of the King of Prussia getaway that opened its doors at 12:01 a.m., March 31, 2012. UPPER MERION > Valley Forge Casino Resort is currently celebrating its fifth year in business, which makes the glittering First Avenue betting house and entertainment mecca more of an adolescent than a tot.

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